Campaign asks adland whether a shorter pitch process could solve agency woes and rebalance the relationship with clients.

Publicis has temporarily secured its place as the world's largest advertising group, while WPP deals with the fallout of continued client cutbacks.

TikTok jokes surrounding the cookie chain cofounder’s sexuality transformed into a conversation of forced outings of LGBTQ+ ...

The names of the 10 contestants in the upcoming business competition series include individuals from a variety of locations ...

The cosmetics company decided to create a limited-edition shade of lip balm called Flavortown, in conjunction with National ...

The WPP shop's new creative leader discusses why she is looking for a ‘healthy’ amount of rule-breaking, creatives who bring ...

It’s a grand slam partnership for telehealth provider Ro. World renowned tennis star Serena Willams is partnering with the ...

A quiet revolution is reshaping the very soul of our industry, and most marketers don't even realize it's happening.

After the pop star and Kansas City Chiefs tight end announced their engagement, 20 brands were quick to respond.

Two summers ago, women and girls fueled culture and the economy. Now they’re being mocked, sidelined and sold slop. Here’s a ...

Anna Banks succeeds Martha Boudreau, who retired in December 2024. AARP appointed Anna Banks as EVP and CMO.

The agency conceived, created and executed Norwegian Cruise Line’s 360 campaign. The campaign exceeded its anticipated ...