Netflix knows it’s in trouble. Or, rather, it knows people think it’s in trouble. The streaming service – on paper, at least ...

Private equity is hungry for smaller ecommerce marketplace players. Plus: Brands and creators don't love TikTok Shop's ...

Triggers' latest feature tracks how brand perceptions change over time by looking at consumer memories and subconscious ...

Six years after Spotify acquired audio ad server Megaphone, the product has finally been entirely absorbed into the Spotify ...

Advertising in AI-native destinations and experiences is already starting to look less like a series of experiments and more ...

Attribution isn’t all it’s cracked up to be. Just ask Cimin Ahmadi Cohen, founder and CEO of Idea Peddler, a full-service ...

Brands can't just focus on how often they show up in AI search. They also need to pay attention to accuracy – and know what ...

How Horizon Media and IntentIQ Drove 55% Incremental Reach for a National Retailer | Cannes 2026. Incremental growth is the ...

Instead of relying on rigid audience segments, modern systems can interpret a real-world moment in real time to predict what ...

Whisker isn’t worried about rivals, says CMO Hew Loyd – it’s worried about cat owners who’ve resigned themselves to scooping poop.

Dive into AdExchanger's Franklin Rios coverage for the latest updates, expert opinions, and analysis shaping the future of ...

Google and Meta are quietly rewriting the rules of ad measurement, and they’re doing it with open-source marketing mix modeling (MMM) tools that many marketers don’t even realize they’re using. MMM is ...