Here's how Microsoft’s impression-based remarketing works, how to set it up, and how it can reshape your campaign strategy.

In a world where AI-generated answers sound the same, community-driven trust gives brands individuality, credibility, and lasting preference.

Advertisers can now spot cross-campaign trends and performance patterns in PMax with a single account-level view.

Cloudflare turned a bold idea into a market-defining move – earning 2,000+ backlinks, lifting branded searches, and shaping ...

You can dominate local rankings yet disappear in AI search. Learn how to win the citations that actually drive local ...

Google Ads is giving long-requested transparency. You can now see site-level impressions for Google Ads Search, Shopping, and ...

Google says richer conversion imports give Google’s AI the signals it needs to improve attribution and drive stronger ...

The new tool positions Google Ads as a built-in creative hub, streamlining how advertisers produce and scale ad assets with ...

Google Discover now leads publisher referrals as direct and social traffic slide, keeping news sites reliant on Google, data ...

Google is consolidating LSA trust programs into a single Verified badge to streamline credibility checks for advertisers and ...

Boost your chances of being cited in AI answers with these four technical SEO tactics that power visibility in generative ...

Nearly every top U.S. news site lost traffic in July. From paywalls to shifting habits, publishers saw single or double-digit ...