The integration with the Montreal Canadiens includes media, retail activations, in-arena experience and charitable initiatives.
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QSRs consistently top the ranking as the #1 category across all four cities.
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Plus, Alterra Mountain Company gives Icebreaker and Smartwool marketing access to select properties in Canada.
The retailer says the activation was all about creating a 'core memory' in a familiar space.
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Starting Tuesday, the NHL Network Radio channel will feature expert analysis and live play-by-play of every game.
VAM combines linear and digital audience data, with more than 95% of platforms in Canada captured.
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The platform is bringing its sponsorship of the PWHL, NSL and WNBA together with restaurants that commit to promoting them.
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