A look at the practical applications of generative AI in marketing research and insight, from off-the-shelf LLMs to specialist startups and tools.

Very few brands have slogans that cut through like that of Specsavers. The optical retailer’s historically humorous approach also makes it one of the brands that can pop up during cultural moments on ...

In the context of shifting consumer behaviour and changing markets, a focus on the customer and delivering an excellent customer experience is key. This chapter outlines how companies can transform ...

From FMCG manufacturers to omnichannel retailers, broadcasters to pharmaceutical companies, the world’s most established organisations rely on our marketing and ecommerce expertise. Econsultancy’s mix ...

Make sure your team stays at the cutting edge of marketing and ecommerce, with continuous on-demand learning through world-class content pre-configured learning journeys.

Build stronger connections, reinforce learning through practical application and inspire your teams with expert, first-hand knowledge and experience.

Raise the floor of your entire organisation with the blended learning, focused courses and skills academies that drive rapid, measurable improvements. Boost confidence and capability improvements at ...

Chapter 3. The digital shelf is expanding, with more apps and services integrating commerce features into the user experience of their platforms. This chapter explores the latest examples, from ...

Digital Shift, a quarterly service from Econsultancy, is intended as a guide to support strategic thinking. Focused tightly on digital technologies, marketing and ecommerce, Digital Shift delivers ...

Chapter 2. Virtual assistants and chatbots are becoming increasingly complex, with an expanding array of applications, from image analysis to the ability to play ‘wingman’. This chapter explores the ...

Over the last year, Tesco has been innovating with its customer emails, driving upticks in clickthrough rate by incorporating a range of personalised content and promotions. The approach has seen ...

As consumer behaviour shifted, the leadership team at this global food manufacturer identified digital as a critical growth area. To stay competitive, the company needed to enhance the digital skills ...