AI isn’t replacing marketers, but creating roles that require strategic oversight, creative judgment and data fluency.

In Innocean’s first campaign for the brand, every NEFT post will shout in celebration of International Caps Lock Day.

AI helps Gen Zers work faster, think more creatively and focus on meaningful tasks—without replacing the need to learn from ...

FDA creackdown on pharma ads threatens $24 billion in media spending, including a quarter of TV news budgets, but healthcare agencies might benefit.

Brand and agency leaders share ways they are using AI for everything from researching market demands to creating toddler ...

Early Warning Services CMO Andrea Gilman joins the Marketer's Brief podcast to talk about how she's altered Zelle's messaging ...

The world’s most valuable entertainment company’s outlook for the current quarter is largely in line with Wall Street projections.

Guillermo Vega, Ogilvy’s global creative network lead on The Coca-Cola Company account, is being named the agency’s U.S. CCO.

OpenAI unveiled its first AI-powered web browser, putting the ChatGPT maker in competition on a new front with Google.

After 12 years as Mastercard's chief marketing and communications officer, Raja Rajamannar is turning the role over to Jill Kramer, Accenture's chief marketing and communications officer.

Warner Bros. Discovery Inc. said it has begun to consider various deal scenarios in light of “unsolicited interest." ...

Four photographers traveled the world to capture the BA logo mirrored across continents in Uncommon’s new effort.