As you may have already guessed, the company said the new design keeps the iconic barrel but aims for a modern, simplified ...

Cracker Barrel said its new logo is aimed at creating "an enhanced brand look." Some customers aren't happy. What do you ...

In August 2025, Cracker Barrel revealed a new logo as part of a $700 million rebrand. The updated design replaced the iconic ...

Cracker Barrel’s decision to update its menu, redesign its restaurant interior and change its logo has caused outrage across the country. In particular, company co-founder Jack Lowery fears the ...

Erik Russell, a former Cracker Barrel employee who now works as a brand designer, said the company committed "one of the ...

As roadside restaurant chain strips away distinctive decor, backlash emerges against a future that’s trending toward drab, ...

According to Fox Business's August 21, 2025, report, the online backlash regarding the restaurant chain's new simplistic logo ...