Given the erratic nature of Trump’s tariffs, marketers need to be prepared and have a scenario and a strategy for each future ...

Aiming to “better serve” the needs of 20 million UK customers, Aviva hopes its Direct Line takeover will serve to strengthen ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid ...

PostcardMania expanded its multichannel marketing campaign, Everywhere Small Business, by adding variable QR codes to the ...

Direct mail is making a comeback—but this time, with automation on its side. Marketing teams seeking efficient, repeatable ...

Quarter Mile Inc. earns Best Marketing Agency in Laredo for 2025, recognized for brand visibility, creativity, and client ...

Designed for today’s confident, health-conscious woman, DewGarden Fly is more than a product—it’s a movement toward ...

Feedlot margins remained strong and averaged and estimated $698/head last week against a calculated breakeven price of ...

Nitin Khanna, Vice President of Marketing at Acko, shares how the company has direct access to customer data, allowing it to ...

Q3 2025 Earnings Call Transcript July 1, 2025 MSC Industrial Direct Co., Inc. beats earnings expectations. Reported EPS is $1.08, expectations were $1.03. Operator: Good morning, and welcome to the ...

University of Idaho has resubmitted its $59M USDA grant with revisions to meet new AMP rules, shifting 66% of funds directly ...

From dark social to niche communities, industry insiders share how brands are tracking real engagement and reimagining their ...