Given the erratic nature of Trump’s tariffs, marketers need to be prepared and have a scenario and a strategy for each future ...

PostcardMania expanded its multichannel marketing campaign, Everywhere Small Business, by adding variable QR codes to the ...

Designed for today’s confident, health-conscious woman, DewGarden Fly is more than a product—it’s a movement toward ...

Google has put its Australian YouTubers on notice: a hike in the minimum age to access social media could hurt your channel ...

Feedlot margins remained strong and averaged and estimated $698/head last week against a calculated breakeven price of ...

Q3 2025 Earnings Call Transcript July 1, 2025 MSC Industrial Direct Co., Inc. beats earnings expectations. Reported EPS is $1.08, expectations were $1.03. Operator: Good morning, and welcome to the ...

From dark social to niche communities, industry insiders share how brands are tracking real engagement and reimagining their ...

Traditional metrics can’t capture how campaigns interact. Test for multiplicative and synergistic effects and rethink paid media measurement. The post Marketing results don’t add. They multiply and ...

Lupin restructures its consumer healthcare division as a separate subsidiary focused on over-the-counter products and India’s self-care market ...

New York City is the Mecca of tourism. With almost 400,000 workers relying on this sector, we’re laser focused on its ...