A little more than two years after lopping “HBO” off of the streamer’s name to create the breezily-named Max streamer, Warner ...

Warner Bros. Discovery had a plan to turn HBO into Netflix. Here’s where it went wrong.

Warner Bros. Discovery CEO David Zaslav believes "this is the strongest HBO has ever been," with a cultural grip reminiscent ...

Big Bird, Elmo, Cookie Monster, and the rest of the Sesame Street gang have been picked up by a new streamer after being ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

Two years after dropping "HBO" from the name, Max is HBO Max once again ... while of course not acknowledging that any ...

We’re not quite there yet, but it sure feels imminent.

Warner’s decision to drop HBO from HBO Max in 2023 followed its move to merge its HBO dramas and Warner Bros’ content across ...

Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality ...