Bank of America said that any positive impact from the the actress' ads will be more than offset by tariffs.

Analysts said Monday that American Eagle and Aerie had little leeway to work around U.S. tariffs on imports and that it was a ...

The former Gap and J.Crew CEO said the brand should have apologized for its advertisement and admitted it had "screwed up." ...

Halsey isn’t here for the drama that tanked Americana’s opening weekend. According to The New York Post, the singer, who ...

Momentum from the ‘great jeans’ campaign won’t be enough to offset the retailer’s problems, BofA Securities says.

Sydney Sweeney "won't comment" on American Eagle jeans campaign uproar, according to the Wall Street Journal, which just ...

In June, the “Anyone But You” actress faced backlash for her partnership with Dr. Squatch. At the time, Sweeney released a ...

Sydney Sweeney shares bar night photos in denim outfit weeks after her American Eagle "Good Jeans" campaign faced backlash.

Sydney Sweeney's American Eagle campaign has been met with mixed reactions. Some critics labeled the ad as 'tone-deaf,' citing perceived racial undertones in the messaging. In one segment, Sweeney ...

Three weeks after the release of her American Eagle denim campaign, which caused some controversy, Sydney Sweeney leaned into ...

Trump himself later responded to Sweeney’s voter status, calling her American Eagle commercial the “‘HOTTEST’ ad out there.” ...

Despite a surge in stock price from its Sydney Sweeney-driven ad campaign, American Eagle has been downgraded by Bank of America from "neutral" to ...