The return of Rollback has seen instant price drops on thousands of products with more on the way as the supermarket revives ...

Asda has kicked off the year no retailer wants to, with its worst Christmas since 2015 and a redundancy round.

Asda has confirmed that it will slash the price of nearly 4,000 products at over 1,2000 stores from today (January 30).

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Asda has brought back its Rollback proposition and famous pocket tap as part of chair Allan Leighton’s efforts to revive the ...

The scheme - which matches the price of certain items with Aldi and Lidl or makes them cheaper than - has been scrapped to ...

Allan Leighton returned to Asda in November, having previously run the supermarket from 1996 until 2000 - Eddie Mulholland Allan Leighton has relaunched Asda’s search for a new chief executive ...

Asda has ended its Aldi and Lidl price match scheme, just a year after launching, as the supermarket focuses on its own ...

Asda boss Allan Leighton is to launch the supermarket’s biggest Rollback price cuts campaign for years next week, as its ...

Asda is making a major change in its stores as it relaunches its iconic Rollback savings scheme. The supermarket has ...

Asda has reinstated its Rollback promotion, reducing prices on over 4,000 products both in-store and online by an average of 25%. The promotional pricing strategy offers certain products at a lower ...