YouTube announces A/B title testing availability, along with AI-powered conversational analytics for YouTube Studio.

YouTube launches a handful of updates for creators, including lip-syncing features for dubbed videos, likeness detection, ...

The company says it will use AI to personalize creator insights, automate video brainstorming and improve multilingual ...

But now we are in the 21st century, and even the smallest marketers in all channels are using AI to help them with their A/B testing, according to the State of A/B testing in 2025 from the SMB ...

YouTube is leveling up for creators. New AI tools for Shorts can turn text into video clips with sound, and an “Edit with AI” ...

OpenAI said today it’s buying Statsig Inc. in a $1.1 billion deal that’s just as much of an acquihire as it is about bringing the product testing startup’s technology into its fold.

A/B-testing should help you get better results—not waste your budget. But without structure or a clear hypothesis, it often becomes a series of tests of random changes. The key is to focus on the ...

For SEO and search marketers, optimizing digital performance is a constant. Understanding user behavior is key, and A/B testing provides a data-driven path to fine-tune campaigns and achieve ...