The study urges sports brands to redesign women's running shoes, ending the traditional 'shrink it and pink it' approach.
Sports footwear manufacturers should ditch the "shrink it and pink it" approach to women's running shoes, because it fails to ...
What does the future hold Mackenzie Dern after her UFC 321 strawweight title win? We attempt to play matchmaker.
Most major brands still rely on a single foot mold, or “last,” that reflects male anatomy. Women’s models are often produced ...
Researchers say there is a "critical gap" in the design of running footwear as manufacturers are not taking into account this ...
Certified trainers say they save you time and money by eliminating the need for multiple pairs, such as shoes for HIIT ...
“The most telling part of our research for me was that many of the women taking part in the study thought that they were ...
It’s therefore no surprise that in 1966, when 24-year-old Massachusetts native Bobbi Gibb became the first woman to sneak ...
Sports footwear manufacturers need to ditch the ‘shrink it and pink it’ approach to women’s running shoes, because this is failing to differentiate their distinct anatomical and biomechanical needs ...
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Interest in women’s sports is growing. Here’s how some women-owned companies are responding
Laura Youngson didn't expect to focus so much on soccer cleats when she organized a group of women to climb Mount Kilimanjaro and play a high-altitude match. The point of the 2017 game was to ...
Despite known sex and gender differences between males/men and females/women, most current running footwear is designed for ...
The limited-time markdowns include popular styles like the Tektrel S, Fresh Foam 680 v8, and DynaSoft Nergize Sport V2 with prices under $55.
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