Randi Mahomes, mother of Kansas City Chiefs quarterback Patrick Mahomes, wears a T-shirt from an eight-piece collection of ...

Erin Andrews is bringing her fashion aesthetic to the wrestling world. The sportscaster has signed a deal with the World Wrestling Entertainment company to create a women’s sportswear collection for ...

Glancing at the athletes' feet, she was struck that all the women were wearing men's or boy's soccer cleats instead of gear ...

The brand Off Season has released a new collection of fashion-forward WNBA fan apparel. Off Season is known for its stylish sports collaborations, including previous work with designer Kristin ...

The Kansas City Royals introduced a new line of team sports gear for women Friday, a fashion grand slam designed with input from their most loyal female fans — wives and partners of players and ...

Taylor Swift has made many women interested in the NFL. Here's how the league and advertisers are hoping to convert them to ...

Laura Youngson didn’t expect to focus so much on soccer cleats when she organized a group of women to climb Mount Kilimanjaro and play a high-altitude match.

Count Johnnie-O as the latest brand to sign a deal with the National Football League. Under the terms of the agreement, the West Coast preppy-inspired brand will create a collection of officially ...

Fanatics and Lululemon announced on Monday, October 6, that they expanded their partnership with the NHL to include a range ...

For years, brands’ default narrative for women’s soccer marketing was great stories, inspiring athletes, but commercially unproven. Sponsors stayed conservative, sticking with the NFL, NBA, MLB and ...