Indian brands face a crisis in understanding consumer behavior, relying on outdated and unreliable market research.

From real-time data to cultural insight, these UK market research companies are helping brands better understand modern ...

Brands are facing a paradox: they have access to more data than ever, but understanding consumer behaviour remains a ...

We recently compiled a list of the 10 Best Mid Cap Stocks to Invest In According to Billionaires. NIQ Global Intelligence plc ...

NIQ (NYSE: NIQ), a global leader in consumer intelligence, today shared new results from Reckitt’s use of NIQ BASES AI Screener, demonstrating how AI-powered insights and synthetic data are ...

Strategies that fail to account for these psychological shifts will inevitably miss emerging opportunities and underestimate new risks.

At Black Barn Alpacas, that shift is reflected in a farm-based agritourism model that offers families low-waste, hands-on ...

With fast-moving markets and new AI capabilities, agencies need to differentiate themselves by helping clients speed up ...

Marketers can access hundreds of NIQ GeoPurchase segments across dozens of CPG categories in Adsquare’s OnePlatform, OOH Planner, and existing DSP integrations. Segments will be available in top ...

New research outlines how rising acquisition costs, creator ecosystems, and retention strategies are reshaping digital ...

Data scientist Pratik Khedekar specializes in transforming complex consumer data into practical, high-accuracy systems for pricing, segmentation, and retention strategies.