Pickleball is taking center stage in Michelob's 2025 Super Bowl advertisements. Here's the story of the distinctive paddles ...

This year’s Super Bowl marked the end of the Kansas City Chiefs’ two-year winning streak in the National Football League’s ...

USA Today created Ad Meter in 1989 to gauge consumers’ opinions about television’s most expensive commercials, and the ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

"I guess I live under a rock," the actor, 69, deadpanned to USA TODAY on the set of a new Super Bowl commercial for Michelob ...

Michelob Ultra, the beer that likes to strike alliances with sports and athletes, will use Super Bowl LIX to get back into ...

And while O’Hara has been in a Super Bowl commercial before, it was a brief appearance in a Nissan ad in 2022. The new commercial called for a bit more work. It also unlocked a talent for pickleball, ...

Court sports shined on football's biggest day, from an unexpected halftime show appearance...to Elmo talking tennis...to pickleball hustling from Catherine O’Hara and William Dafoe.

deadpanned to USA TODAY on the set of a new Super Bowl commercial for Michelob ULTRA that he and his "Beetlejuice, Beetlejuice" castmate Catherine O'Hara star in. "When this was proposed to me I ...

And while O’Hara has been in a Super Bowl commercial before, it was a brief appearance in a Nissan ad in 2022. The new commercial called for a bit more work. It also unlocked a talent for ...

In the spot, which you can watch below, Dafoe and O’Hara — wearing matching track suits — approach ... “It is a cluttered stage, the Super Bowl stage, so creative voltage is important,” Marques says. ...

Willem Dafoe, Catherine O’Hara, Sabrina Ionescu, Randy Moss and Ryan Crouser face off on the courts in Michelob Ultra's Super Bowl spot Sabrina Weiss is the Editorial Assistant of PEOPLE's food ...