In her newly established role, Gerona will shape the company's long-term global vision, drive cultural relevance and lead ...

Athletes, entrepreneurs, and marketing officers came together for a TIME100 Talks panel discussion in Cannes to discuss the importance of storytelling within global sports branding.

However, most businesses can do a better job of investing in their storytelling efforts to boost sales, reputation, and loyalty. In marketing a product or service, there’s a simple reason for ...

Creators are becoming important not just for speaking regional languages, but for understanding their nuances, cultural ...

This isn’t a campaign. It’s a cultural shift with a handbag in it.

W Hotels is reinventing its luxury lifestyle brand with local design, cultural programming and a major global renovation ...

Every brand has a story to tell in the modern era of reaching consumers across a multitude of platforms. Storytelling is key to leaving a lasting impact for the brand on the audience. The job of ...

Six months into the job, Lauren Weinberg is broadening Supergoop!’s audience while keeping education and skin health at the ...

PrimoHoagies, the award-winning Italian specialty sandwich franchise known for its authentic hoagies, premium ingredients, and more than 34 years of family stewardship, is strengthening another ...

The store is designed around four immersive retail zones: Footwear, Made For You, City Shop and a storefront with integrated ...

The Archie franchise has lasted more than eight decades by doing what many companies struggle with: evolving for new ...

Michelob ULTRA wins the Ad Meter Brand Spotlight: World Cup Edition over DICK's Sporting Goods/Adidas and Stella Artois ...