Southwest Airlines has already made several high-profile changes for its customers over the past several months, ending its beloved "bags fly free" policy and scrapping its longstanding open-seating policy.

Southwest Airlines' signature boarding style is being replaced with zoned groups and customizable seating perks.

Starting Jan. 27, Southwest Airlines passengers will get assigned seats for the first time, marking a major shift in the carrier’s business model.

Just two months after ending its long-standing “Bags Fly Free” policy, the airline has announced when it will roll out assigned seating — a significant shift from its traditional boarding process. For decades, Southwest used a first-come, first-served system, along with free checked bags, that set it apart from its competitors.

Southwest Airlines will switch to assigned seats on Jan. 27, 2026, the airline announced. Seat assignments will go on sale July 29, 2025.

Southwest Airlines wants to make it easier for you to get status in its Rapid Rewards program.. Beginning Jan. 1, it’s lowering the threshold to qualify for A-List and A-List preferred status.

business Airlines. Southwest Airlines dangles perks to keep employees working during holidays Southwest Airlines workers could get loyalty program points worth between $700 and $1,600 in travel if ...