Shedeur Sanders, just like his father Deion Sanders ... and his pregame expensive timepiece flex first caught attention last ...

Shedeur Sanders is back for the NCAA football season, and so is his signature watch celebration. Just before the Colorado Buffaloes were set to take the field at Folsom Field against North Dakota ...

Deion Sanders' sons Shedeur Sanders and Shilo Sanders are breaking taboos! The post 'Have a Mental Break' - Shedeur Sanders ...

Colorado Buffaloes quarterback Shedeur Sanders pokes fun at dad and coach Deion Sanders after Colorado's incredible comeback ...

Shedeur Sanders' track, "Perfect Timing," has garnered hundreds of thousands of listens. It's also drawn outrage among a ...

The title is not a coincidence — the chorus references Sanders' custom Audemars Piguet timepiece, which stood at the center of his "legendary flex" celebration, dubbed "The Shedeur" by Miami ...

Colts linebacker Zaire Franklin claims Shedeur Sanders is already outperforming many NFL players, igniting a discussion on ...

Shedeur Sanders switched to a $450 Xenith Shadow XR helmet for Colorado State game, having previously worn Riddell SpeedFlex ...

Shedeur Sanders secured a notable name ... In its announcement, Nike showcased a poster of Sanders doing his iconic watch flex celebration with text that read, "You know what Time it is." ...

The Colorado Buffaloes safety Shilo Sanders made a bold prediction the team failed to keep and Shedeur paid for it.

As Shedeur Sanders continues to make waves both on and off the football field, his financial future is looking as bright as ...