President Trump made his play over protectionist policies during his campaign for the White House but Shein believes it can keep prices low with a fair playing ground.

Unlike Shein, Temu's appeal cuts across age groups and gender. The platform is the world’s second most-visited online shopping site, software company Similarweb reported in September.

Shein is looking to sell the supply-chain technology that has been a big part of its success. Industry experts say that while it could boost the online retailer's revenues, getting brands to sign ...