The products, which include fashion, home, lifestyle, and electronics, are unbranded and come from sellers across the world that Amazon has vetted. A majority of the products are priced at $10 or less,

Amazon undoubtedly aims to offer a competitive and trustworthy alternative to low-cost platforms like Shein and Temu. Amazon claims they screen all Haul products for safety, authenticity, and regulatory compliance. These promises, paired with Amazon’s robust customer service infrastructure, make Haul a truly formidable offering.

The new storefront will mostly feature products that cost less than $10 and offer free delivery on orders over $25.