Estonians who attended the Maha Kumbh Mela shared their experiences and described their visit to Prayagraj as a “great ...

LUCKNOW: A fire broke out at the Mahakumbh Mela premises on Friday, engulfing around 16 to 18 tents of an ISKCON camp in ...

Prayagraj: A sudden surge of devotees and pilgrims flocking to the tent city on Friday caused massive jams on the streets ...

In this article, Vaibhav Pathak of Dot Media examines influencer marketing’s impact on brand engagement at the Kumbh Mela.

Indian Prime Minister Narendra Modi participated in the Maha Kumbh Mela in Prayagraj, taking a holy dip at the Sangam—the ...

VMPL New Delhi [India] February 4 The Maha Kumbh Mela is in full swing and millions of devotees have already gathered at the ...

From catering to a diverse and new set of consumers to experimenting with pricing and packaging, several startups have made ...

The Supreme Court on Monday said that the Mahakumbh stampede was unfortunate but refused to entertain PIL for safety measures ...

The Maha Kumbh Mela, a Hindu festival in India that is drawing hundreds of millions of pilgrims, is a powerful marketing tool for Prime Minister Narendra Modi and his allies.

As many as 400 million Hindu pilgrims are expected to visit Prayagraj, India, during this year’s 45-day Maha Kumbh Mela festival. Held every 12 years at one of four places in India, the Kumbh Mela is ...

Drone video from India’s northern city of Prayagraj showed thousands of Hindu devotees at the “Sangam” river confluence to mark Mauni Amawasya, the most auspicious day of the “Kumbh Mela”, or Pitcher ...