Today, IAB Tech Lab, the global digital advertising technical standards-setting body, announced the donation of Amazon Ads' Dynamic Traffic Engine, a new framework designed to help demand-side ...

The Dynamic Traffic Engine, an open-source tool, is geared toward optimizing bid requests and reducing programmatic waste.

We decode the events around The Trade Desk, tracing how audits, agency relationships and product shifts are converging to ...

The new framework donated by Amazon Ads to IAB Tech Lab aligns with agentic real-time framework for smarter demand signals and improvements on ad spend.

Live sports is one of programmatic’s biggest opportunities, even if the buying process is still kind of a mess. But efforts ...

AI is rewriting the rules of ad tech by eliminating the value of execution. Today, media buying remains largely operational, ...

DCO is more than a trend—it is here to stay, as modern users require advanced personalization, and advertisers should meet ...

Egypt’s ad tech market is racing to catch up on AI, CTV, and retail media while still shackled by weak planning, fragmented ...

OpenAI reportedly is planning to start pricing some ChatGPT ads based on if people click on the ads rather than just how many ...

PubMatic, Inc. (Nasdaq: PUBM), the leading AI-powered ad tech company delivering digital advertising performance, today announced that it will release its financial results for the quarter ended March ...

The balance of power in digital advertising is set for a shake-up, with Meta forecast to surpass Google in global ad revenues ...

Seattle customer engagement startup Ambassador has acquired the operating assets of Tacoma-based programmatic ad platform ...