The pace at which a product moves through the product life cycle is extremely variable depending on a number of industry-related factors. Most importantly, the speed at which the industry is evolving ...

A company or product's life cycle has a significant impact on decisions related to the use of media. Savvy business owners make different marketing decisions at every stage in a product's life, ...

How to convert a tantalizing concept into a managerial instrument of competitive power by Theodore Levitt Most alert and thoughtful senior marketing executives are by now familiar with the concept of ...

Expertise from Forbes Councils members, operated under license. Opinions expressed are those of the author. At many software companies, there’s a puzzling paradox: Executives and their teams iterate ...