The newly released 13th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights that B2B brands are increasingly prioritizing content marketing, but the resources to support ...

For many organizations, COVID-19 has turned the 4Ps of marketing—product, place, price, and promotion—into 4Cs: confusion, calamity, chaos, and complexity. The situation calls to mind Atul Gawande's ...

Will Kenton is an expert on the economy and investing laws and regulations. He previously held senior editorial roles at Investopedia and Kapitall Wire and holds a MA in Economics from The New School ...

Although online sales continue to command a significant percentage of consumer purchases, brick-and-mortar stores remain essential. Even digital giants like Amazon and Alibaba have invested in ...

Learning from brands that have taken on global health challenges by Myriam Sidibe A beer brand might seem an unlikely ally in the campaign to end violence against women. But the clear connection ...

A business.com editor verified this analysis to ensure it meets our standards for accuracy, expertise and integrity. If you’ve seen the same advertisements repeatedly on your social media feeds after ...

Set to nearly double its spend on U.S. sports marketing, the CPG giant sees the category as emblematic of a shift to “many-to-many” marketing.

Learn how to connect search, AI, and PPC into one unstoppable strategy. In a world ruled by algorithms, SEJ brings timely, relevant information for SEOs, marketers, and entrepreneurs to optimize and ...