"Health halos" is a term referencing labels you see at the grocery store that are marketing tricks used by companies to sell ...

Bright bags, bold claims, and sky-high prices fill the garden center aisles, promising lush growth and flawless plants. Many ...

But most importantly, after covering numerous sale events like Black Friday and Prime Day, I've learned how to avoid the deluge of spam that usually follows signing up for coupons or free shipping. ...

Buzzwords like “natural,” “fat-free,” and “high protein” can make junk food seem healthier than it really is. Claims like “no high-fructose corn syrup” and healthy-looking images are often just smart ...

You’re scrolling through an online retailer, like Amazon, Shein or eBay, and spot a shirt on sale for $40. You add it to your cart, but at checkout, a $10 shipping fee suddenly appears. Frustrated, ...

When’s the last time you were deceived by a marketing campaign? Maybe you haven’t been… or maybe you got tricked and haven’t realised it? Good marketing relies on customers not knowing their secrets.

UK pubcaster Channel 4 has commissioned a peak-time consumer series aimed at tips and tricks surrounding bargain holidays. Bargain Holiday Secrets, from Firecrest Films, will see insiders from some of ...

Nancy Marshall, The PR Maven® has been in PR for 35 years. She talks about growing your audience with media relations & personal branding. In a world of technological disruption, no industry is immune ...

Extra 20% off! Factory sale! Last chance! You may have seen these offers while shopping. But are they actually good deals? To find out, Life Kit spoke with Brian Vines, a reporter at Consumer Reports, ...

Retailers use marketing techniques to get you to spend more, like creating a false sense of urgency or creating artificial discounts. Outsmart the... Extra 20% off! Factory sale! Last chance! You may ...