These “Smart Bricks” and “Smart Play” initiatives, just announced at CES 2026, aren’t like the huge Lego Mario toys that ...

The new sensor-packed Smart Play Brick will land this spring as part of a special Star Wars collection. The update adds ...

Goldin says the Smart Brick and Smart Play are a “platform” that will “evolve,” that the Lego Group “will continue to develop ...

The Smart Brick has a 4.1mm ASIC chip inside of it that Lego says is smaller than a standard Lego stud. It runs something ...

Debuting at CES, LEGO’s Smart Brick blends physical toys with subtle tech to create a more responsive play world.

Consumer Electronics Show, the Lego Group gave us a potential answer. The company announced Lego Smart Play, which adds smart ...

Lego is gearing up to give its first presentation at CES this year, which might include its newly designed F1 racing car.

LEGO is launching a new smart bricks system that its describes as its “most significant” new product since 1978. The new ...

Developed by the Lego Group’s Creative Play Lab, the Lego Smart Play system will make sounds and activate lights based on ...

Danish toymaker LEGO has refreshed the Technic Jeep Wrangler Rubicon range, the new version comes on March 1 to sell for ...

This LEGO Technic McLaren build goes far beyond a simple model. Every section focuses on realism, complexity, and mechanical ...

CES 2026, the annual consumer tech conference held in Las Vegas, is here. And lucky for you, we have TechCrunch editors and ...