In this article, Divyank Jain of The Wise Idiot, unpacks how IPL's coming of age mirrors the evolution of Indian marketing, ...

Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume ...

Explore how IPL 2025 is transforming brand advertising with a shift in ad spend, a surge in digital strategies, and multi-platform campaigns, resulting in a 35-50% boost in brand recall.

Despite an economic slowdown and entertainment fatigue, the Indian Premier League (IPL), 18 years after its debut, is smashing historic records. With a little under a month to go, the 2025 season is ...

2025, on ‘IPL Advertising: Impact, Evolution & Opportunity - How brands are playing the IPL game across TV, Digital and On-Ground - and what’s their Scorecard?’.

As the IPL 2025 season progresses, the steady rise in advertising volumes signals the continued confidence of marketers in the league's unparalleled reach and impact. With new categories and ...

Sandeep Ranade of Hansa Research unpacks how the cricketing behemoth is not just playing the game but masterfully rewriting ...

The abrupt cancellation of the Indian Premier League (IPL) 2025 has sent shockwaves through the cricketing and business worlds, marking one of the most significant financial setbacks in the tournament ...

Kolkata Knight Riders' bowler Sunil Narine celebrates with teammate Rahmanullah Gurbaz after the wicket of Delhi Capitals' batter Faf du Plessis during the Indian Premier League (IPL) 2025 cricket ...

MI as Sharma has been in poor form in IPL 2025. Sharma has found it tough to get into a rhythm while batting as an Impact Player, especially in games where MI chases as he ends up warming the ...

The former Mumbai Indians captain, known for his aggressive style of play, recently made a statement saying he is unhappy about being used as an Impact Player in the Indian Premier League (IPL), a ...