In this article, Divyank Jain of The Wise Idiot, unpacks how IPL's coming of age mirrors the evolution of Indian marketing, ...

Virat Kohli scored 505 runs in 11 IPL 2025 games at 63.13 avg and 143.47 SR, showing his T20 class. Despite a high dot ball ...

Supersox, Bonjour, The Sock Street, and Rupa Footline are rewriting the rules of socks marketing with IPL ads, celebrity tie-ups, digital storytelling, and ambitious retail plans ...

The wait is over — the biggest T20 league in the world will be back on May 17, with Royal Challengers Bangalore taking on Kolkata Knight Riders in Bengaluru. Su ...

For nearly two decades, the Indian Premier League (IPL) has stood as a towering beacon of innovation, ambition, and cultural ...

As brands depend heavily on the IPL and have already allocated substantial marketing budgets for JioHotstar, the IPL ...

Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume ...

The abrupt cancellation of the Indian Premier League (IPL) 2025 has sent shockwaves through the cricketing and business worlds, marking one of the most significant financial setbacks in the tournament ...

BCCI delays remaining matches by a week to ensure safety of players and staff The 2025 edition of the Indian Premier League (IPL) has been officially postponed ...

Suspension means a potential loss of upwards of Rs 100 crore per match, a cancellation could be a much larger number ...