As brands depend heavily on the IPL and have already allocated substantial marketing budgets for JioHotstar, the IPL ...

Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume ...

The abrupt cancellation of the Indian Premier League (IPL) 2025 has sent shockwaves through the cricketing and business worlds, marking one of the most significant financial setbacks in the tournament ...

For nearly two decades, the Indian Premier League (IPL) has stood as a towering beacon of innovation, ambition, and cultural ...

Suspension means a potential loss of upwards of Rs 100 crore per match, a cancellation could be a much larger number ...

A mid-season IPL 2025 pause could slash ad revenues by up to 35%, hitting JioHotstar and team incomes hard. Brands reassess ...

Supersox, Bonjour, The Sock Street, and Rupa Footline are rewriting the rules of socks marketing with IPL ads, celebrity tie-ups, digital storytelling, and ambitious retail plans ...

Gujarat Titans spinner Sai Kishore credits his two-year internship at CSK and MS Dhoni’s calm leadership for shaping his ...

At the e4m Neons OOH Conference 2025, Tushar Malhotra, Director Sales and Marketing at Bisleri International, captivated ...

Truecaller, the leading global platform for verifying contacts and blocking unwanted communication, is proud to report an increase in net sales with 16% to SEK 496.9 million ...

In this exclusive interview, Ulike's Director of Overseas Travel Retail Stewart He explores the brand’s global development, ...