Explore how IPL 2025 is transforming brand advertising with a shift in ad spend, a surge in digital strategies, and multi-platform campaigns, resulting in a 35-50% boost in brand recall.

Industry insiders estimate up to 20% rise in ad income for news genre, across print, digital and TV, driven largely by volume ...

Despite an economic slowdown and entertainment fatigue, the Indian Premier League (IPL), 18 years after its debut, is smashing historic records. With a little under a month to go, the 2025 season is ...

2025, on ‘IPL Advertising: Impact, Evolution & Opportunity - How brands are playing the IPL game across TV, Digital and On-Ground - and what’s their Scorecard?’.

A mid-season IPL 2025 pause could slash ad revenues by up to 35%, hitting JioHotstar and team incomes hard. Brands reassess ...

Supersox, Bonjour, The Sock Street, and Rupa Footline are rewriting the rules of socks marketing with IPL ads, celebrity tie-ups, digital storytelling, and ambitious retail plans ...

The abrupt cancellation of the Indian Premier League (IPL) 2025 has sent shockwaves through the cricketing and business worlds, marking one of the most significant financial setbacks in the tournament ...

According to TAM Research, IPL 2025’s advertising volumes on TV surged by 7% for the first ... “Live-match visibility will consistently deliver high-impact brand recall—but relying solely on it is ...

Suspension means a potential loss of upwards of Rs 100 crore per match, a cancellation could be a much larger number ...

Kolkata Knight Riders' bowler Sunil Narine celebrates with teammate Rahmanullah Gurbaz after the wicket of Delhi Capitals' batter Faf du Plessis during the Indian Premier League (IPL) 2025 cricket ...