Corporate rebrands are notoriously fraught. Few companies dare to reverse their public course but Warner Bros. Discovery did exactly that. After consigning its streaming service HBO Max to the dustbin ...

Netflix is welcoming “Sesame Street” to its block after HBO parent company Warner Bros. Discovery opted not to re-up its deal ...

The streaming giant is swooping in to save the classic children’s series after Warner Bros. Discovery opted out of renewing the show’s output deal in late 2024 to focus on more adult and ...

HBO Max passed on new Sesame Street episodes late last year, but don’t worry: Elmo, Cookie Monster, and the rest are moving ...

According to TheWrap, new episodes of Sesame Street as well as library episodes will be available to watch on Netflix worldwide, and new episodes will also release the same day on both PBS stations ...

Warner Bros. Discovery’s decision to revive the HBO Max brand marks a strategic recalibration toward premium storytelling and ...

Warner Bros. Discovery came to their senses and will switch Max's name back to "HBO Max" starting this summer.

Netflix held its third Upfront as it continues to drive gains in ad revenues. Announcing a slew of new and returning series, ...

Branding experts said Warner Bros. Discovery's decision to resurrect the HBO Max name was a tacit acknowledgement that it ...

Max will become HBO Max again this summer, Warner Bros. Discovery said this week — two years after the name change that ...

The branding saga of the name of HBO Max offers a clear lesson for marketers: when a rename threatens familiarity, ...

Warner Bros. Discovery will rename its streaming service Max back to HBO Max this summer, recognizing the strength of the HBO ...