But you'd be forgiven if you thought this was some sort of AI tech conference given how effusively the technology was brought ...
During EA's Investor Day 2024 presentation, the company showed investors a concept video of user generated content for games, ...
EA also announced new AI-powered features for The Sims 4, including a visual search for content uploaded to the Gallery and ...
EA showed multiple AI technologies to shape their latest games and new online social projects at their recent investor ...
At Investor Day 2024, EA revealed how AI can help create and expand game environments with the "Imagination to Creation" ...
EA wants generative AI to be one of the cornerstones of the company's business. This „creativity” didn't arouse enthusiasm.
Electronic Arts CEO Andrew Wilson confirms the billion-dollar live service publisher has over 100 AI projects in the works, ...
‘Expansion’, meanwhile, is about giving devs an exponentially bigger canvas on which to create, enhancing games’ immersion factor and using AI to advance characters’ "depth and intelligence".
EA plans to release a platform with "supercharged discovery tools" that use AI to allow players to find user-generated content more easily. She showed off an AI application that uses a photo ...