I created a brand new job at Deloitte: corporate influencer. This is why your company needs one too.
This as-told-to essay is based on a conversation with Lara Sophie Bothur, Deloitte Germany's first corporate influencer. Bothur now works freelance as a tech influencer. The following has been edited ...
The importance of staff in delivery of brand promise has been touted so often in the pages of this magazine that it almost seems like a cliché. But despite this, internal engagement with brand is ...
To say that Mark Allatt, global brand director at professional services firm Deloitte, is larger than life is perhaps, a rather obvious observation. And yet, at the same time, it is utterly ...
Consumer perceptions of good value and fair prices remain constrained by the lasting effects of recent inflationary shocks and ongoing economic headwinds. As a result, value-conscious behavior appears ...
Visa and Deloitte are highlighting a major shift toward business-to-AI (B2AI) commerce, where AI agents act as ...
MILAN — At a time of political instability and societal polarization, trust issues are widespread — but brands are emerging as winners. According to the “Brand Connection — the Age of Meaningful ...
The firm recruits a team of four from Deloitte to its London office, bringing expertise in brand protection, enforcement, transactions, and emerging technology.
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