Building a customer data strategy doesn’t just require collecting ... Pro Tip: Use tools like customer relationship management software with built-in data-cleaning and validation features.

CRM has been around for some time. We all know the theory. It's meant to be about the management of individual customer relationships across functions, channels and products so as to maximise customer ...

Dealing with difficult customers is an inevitable part of running a business. However, learning how to handle challenging interactions with professionalism and empathy can turn potential conflicts ...

In today’s complex business landscape, strategic communication and reputation management are not optional—they are critical ...

Salesforce (NYSE:CRM), the customer relationship management (CRM) software giant with a market capitalization of $339.39 billion, finds itself at a critical juncture as it navigates a rapidly evolving ...

Applegate, Lynda M., Gabriele Piccoli, and Chekitan Dev. "Hilton Hotels: Brand Differentiation through Customer Relationship Management (TN)." Harvard Business School Teaching Note 809-030, July 2008.

In today’s fast-paced and interconnected business environment, the relationship between organizations and their vendors has ...

Customers are vital to any business, and customer relation management (CRM) systems can help you maximize every interaction. We help you choose the best CRM for your business among our top-tested ...

Developing an effective data management strategy can give businesses a competitive advantage ... Systems such as accounting software, customer relationship management (CRM) software, point-of-sale ...

NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, today announced that Pamela Lord has been appointed as its President of Customer Relationship Management (CRM).