Building a customer data strategy doesn’t just require collecting ... Pro Tip: Use tools like customer relationship management software with built-in data-cleaning and validation features.

In today’s complex business landscape, strategic communication and reputation management are not optional—they are critical ...

CRM has been around for some time. We all know the theory. It's meant to be about the management of individual customer relationships across functions, channels and products so as to maximise customer ...

Applegate, Lynda M., Gabriele Piccoli, and Chekitan Dev. "Hilton Hotels: Brand Differentiation through Customer Relationship Management (TN)." Harvard Business School Teaching Note 809-030, July 2008.

In today’s fast-paced and interconnected business environment, the relationship between organizations and their vendors has ...

Customers are vital to any business, and customer relation management (CRM) systems can help you maximize every interaction. We help you choose the best CRM for your business among our top-tested ...

Developing an effective data management strategy can give businesses a competitive advantage ... Systems such as accounting software, customer relationship management (CRM) software, point-of-sale ...

Learn how Customer Relationship Management practices can help with your specific needs. Select one of the industries below to explore related in-depth features, news, expert commentary, case studies, ...

NEW YORK--(BUSINESS WIRE)--Zeta Global (NYSE: ZETA), the AI-powered marketing cloud, today announced that Pamela Lord has been appointed as its President of Customer Relationship Management (CRM).