It's no secret that finding a comfortably fitting bra can be difficult, often requiring multiple failed attempts. That's where the Braave system comes in, as it uses 3D printing and scanning ...

TROY, N.Y.>> New custom bra store ZeBra Bras is opening soon in the Collar City. Located at 48 4th St. in downtown Troy, ZeBra Bras is taking a high-tech approach to bra-making. Instead of measuring ...

New Proprietary Shape-to-Fit Technology Allows Five Smart Sizes to Replace 16 Traditional Cup-and-Band Sizes for Easier Shopping, Custom Fit and Superior Comfort WINSTON-SALEM, N.C.--(BUSINESS ...

I've shared more of my bra woes around here than I probably should, my own Google-ability considered, but today I'm pretty excited to share an actual solution with you dolls--the genius custom bra ...

We're all guilty of holding onto those old lingerie, the comfy pieces that have been with us for years, which is fine, as long as the fit is still good. But if you're wondering how a bra should fit, ...

Don't know your bra size? Join the club. There's a deep confusion over bra sizing and how to measure your bra size. While it shouldn't be complicated, it feels like lingerie shopping is an endless ...

Have you always wondered why bra sizes have letters and numbers? Did you know bra designers use various sizing methods for different types of bras? Bra sizing can be confusing, so Honeylove breaks it ...