A unique data taxonomy reveals how geographic differences influence audience demographics, purchasing behavior, and ...
Brian Swarth, a veteran of promoting series such as Showtime’s “Billions,” Audacy’s “Fly on the Wall with David Spade and ...
As competition within the spirits industry continues to intensify, founders are seeking new ways to increase visibility, ...
While new regulations are looking to tighten South Africa's direct marketing environment, questions remain over how effective ...
In a position statement published earlier this year, the American College of Clinical Pharmacy called for the total ...
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Direct marketing: A national opt-out system and the effect on B2B marketing
The Consumer Protection Act Amendment Regulations, 2026 (the “Amendment Regulations”) introduces a structured, centrally administered process for the regulation of direct marketing in South Africa.
The “Combining Mail and Digital Advertising” webinar will be presented via Zoom by Sam Morris, creative director of ...
BYD is set to integrate AI agents in its marketing and sales strategies, enhancing rapid content generation and localizing ...
Fast Moving Consumer Goods, Inc. (GGII) today announced a special edition of its weekly live webinar series focused on helping founders and CEOs of emerging spirit brands navigate the challenges of la ...
The FMCG major increased its estimated brand-building spend by 16% in FY26 while linking AI-led targeting and content with ...
As brands pour bigger budgets into stand-up comedians, the shift highlights what is fuelling the investment and where ...
Durana Elmi, co-founder of Cymbiotika, on how the wellness brand won shelf space at Target and Ulta without a paid influencer ...
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