CTV investment accelerates as measurement and AI evolve. CTV remains a true lean-back, highly engaged environment, but it’s under-monetized relative to time spent. In 2026, that gap in spend will ...
NEW YORK—In a move that will make it easier to use emerging CTV ad formats, IAB Tech Lab has released its new CTV Ad Portfolio along with a major update to the Guide to Programmatic CTV. It introduces ...
More streaming platforms with advertising inventory -- including FAST channels -- continue to fuel an overall rise in total TV ad-supported share. This fall, streaming platforms -- with growing NFL ...
New Portfolio and Guidance Provide Standardized Definitions for Six Core CTV Ad Formats and Updated Support for Trading Pause and Menu Formats Through OpenRTB; Open for Public Comment Until January 31 ...
Looks like Pinterest has its eyes – or its pins, rather – fixed on connected TV. On Thursday, the social image-sharing platform announced plans to acquire tvScientific, a CTV advertising platform that ...
Pinterest has acquired connected TV advertising platform TvScientific, according to a press release. Financial terms of the transaction, which is expected to close in the first half of next year, were ...
Right in time for the holidays, DIRECTV is offering subscribers more flexibility to create the perfect channel lineup built to match the content you love, minus everything else. With the launch of ...
In the early days of KHAS-TV, you could catch news, weather and sports daily at 6:30 p.m. and 10 p.m., followed by the ...
While DIRECTV’s base streaming packages include more than 90+ channels, you can also add channels for movies, live sports and genre-based programming By Tim Chan DIRECTV continues to be one of the ...
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