User experience in the B2B world often feels like a checklist: click, confirm, purchase, repeat. It works, but it rarely excites. Meanwhile, casual games like Candy Crush and Clash of Clans engage ...

PMax for B2B depends on conversion signals, market size, and tolerance for automation. Learn when it’s worth testing.

Maria is a Performance Marketing Manager at Too Good To Go, where she focuses on scaling user acquisition and building processes that enable sustainable app growth across global markets. With over ...

Conga, a provider of configure, price, quote (CPQ), contract lifecycle management, and document automation, has acquired the B2B business of PROS Holdings, from certain investment funds affiliated ...

SAN FRANCISCO, Feb. 5, 2026 /PRNewswire/ -- Turnstile today launched its quote-to-cash platform for sales-led startups with ...

B2B renewals are won or lost 180 days before the contract expires. Dow serves as the gold standard for linking experience to commercial growth.

Google expands Gemini AI across Search, Gmail, Chrome, and enterprise tools as adoption and cloud revenue surge.

GLX Studio launches AI platform for personalized video outreach at scale. Customers achieving 4× conversion uplift in ...

The B2B strategy director explains why AI works best as an accelerator, not a replacement, and why data-driven creativity is now table stakes.

A year ago, finance leaders were asking whether AI in accounts receivable was ready for prime time. But now, they’re seeing ...