The launch builds on the retailer’s recent success with advertising that brings together fashion, music and culture.

Simone Biles shone bright for her trip down the red carpet at the 2026 ESPY Awards Wednesday night, in New York. The athlete attended alongside her husband, pro football star Jonathan Owens. The ...

Linen pants for less than $40...say less.

I’ve been covering lifestyle content for over seven years. These are the best offers from the Athleta Semi-Annual Sale happening this week. If you’ve been eyeing a particular item or need to refresh ...

Price-conscious consumers and off-trend Old Navy dresses may have sunk Gap’s stock on Friday, but some of the clothing retailer’s most prolonged struggles have been in its smallest and most-overlooked ...

Athleta's expected recovery has been pushed out for three straight years, as an attempt to widen its appeal ended up 'appealing to no one in particular' Gap acquired Athleta in 2008. Price-conscious ...

Monday - Friday, 6:00 - 7:00 PM ET Gap CEO Richard Dickson said Athleta’s turnaround is taking longer than expected, calling 2026 a “rebuild year." Despite the slower recovery, he said Athleta remains ...

Everyone wants to feel cool and comfortable while running errands, dining alfresco and doing anything outdoors. But in the spring? There’s a whole other layer of complication. The tricky weather can ...

Gap's global brand CEO, Mark Breitbard, has revitalized the brand through basics and partnerships like Katseye.

Gap’s GAP3.24%increase; up pointing triangle latest results were dented by more struggles at its Athleta brand, which posted another quarter of lower sales. Chief Executive Richard Dickson said ...

If you think it’s too late to stock up on cold-weather clothing, think again. There’s roughly two and a half months left of the winter season, which means that there are plenty of chilly evenings, ...

Athleta’s Semiannual Sale can outfit all your New Year’s resolutions accordingly, whether you’re upping step counts or tweaking workout routines. It’s filled with bestselling workout clothes that our ...