Interesting how "simplify" has become a buzzword across advertising as the technology it runs on continues to become more complex. Amazon on Tuesday announced the overhaul of its DSP, which now ...

Advertisers using Amazon’s demand-side platform (DSP) are about to get a new perk: The ability to programmatically buy premium Netflix inventory, per an announcement shared with Marketing Dive. The ...

AUSTIN, Texas--(BUSINESS WIRE)--(NASDAQ: AMZN) — At unBoxed 2024, Amazon Ads announced a series of innovations across the Amazon Demand-side Platform (Amazon DSP) that drive precise full-funnel ...

The deal will let advertisers and media buyers use Amazon's DSP to purchase inventory on Netflix. By Alex Weprin Senior Editor The new integration will begin in Q4 and be available to marketers and ad ...

Another week, another reminder than Amazon isn’t just in the ad business — it’s becoming the ad business. After locking in deals with Netflix and Spotify, the commerce giant is now folding Microsoft ...

Amazon has spent the last few months announcing key deals with publishers and advertising companies that have enhanced its demand-side platform (DSP), an offering that CEO Andy Jassy has described as ...

Spotify competes directly with Amazon Music for subscribers and ad dollars — but now Spotify is teaming up with a different division of the ecommerce giant in an effort to amp up programmatic ...

Amazon and Netflix have set an advertising partnership, allowing marketers to use Amazon’s demand-side platform to access Netflix inventory. The pact is along the lines of a major team-up between ...