With a cloudier outlook for ag equipment wholegoods sales, Lessiter seeks dealer & major-line opinions — & their responses may surprise you.

Tractors are essential pieces of equipment for farmers landscapers and other professionals who rely on them to get work done efficiently Whether you have a Case-IH John Deere New Holland or another mo ...

40 years in the business – and significant store expansions – refines dealer exec’s view of parts & service’s role during downturns ...