Starbucks is turning to its own employees to help promote the coffee chain on TikTok through a new paid social media program. The pilot initiative, set to launch this summer, will create a custom ...

THEIR MAKERS call them “SpudCells”. Unglamorous as that sounds, it is still somewhat flattering. A potato is solid, robust and purposeful. The cells made in Kate Adamala’s lab at the University of ...

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“The five-game series between the Knicks and the San Antonio Spurs generated ’15 billion views and counting on social media, the most ever for an NBA Finals and nearly triple the previous record set ...

Starbucks will pilot a custom Creator Network in TikTok’s Content Suite that it helped create, in an effort to expand employee-driven marketing, according to information shared with Marketing Dive.

TikTok is using its time at the Cannes Lions Festival this week to demonstrate how the company is furthering its goals of blending in-app shopping functionality with enhanced brand-creator connections ...