Innovative solutions have been developed for automakers, dealerships and consumers with a focus on advanced analytics, ...

The integration of augmented reality (AR) and virtual reality (VR) technologies is reshaping the retail marketing landscape.

The metaverse hype is over, but developer Cassette Group has been working with Pfizer to realise its forgotten potential.

Here’s how to cut through the noise, assess staying power, and invest in tech that delivers enduring value. [Adobe Stock / ...

A leak suggests Samsung's upcoming Galaxy S25 series could feature a dedicated 'Hey Gemini' wake word for the AI assistant, ...

We critique zSpace's 3D laptops for tech flaws and financial struggles and recommend holding off on investment. Read our ...

Meta announced in 2020 it was working with UK-based AR display maker Plessey, which was tapped to provide Meta with AR ...

Key Takeaways Technology offers dynamic ways to enhance consumer interaction across diverse platforms. Data-driven strategies ...

For me, Snap Inc is now leading the way in the development of true AR smart glasses – ones that offer a heads-up display in ...

Innovations in AR/VR optics, including holographic lenses and adaptive optics, are enhancing visual clarity and user ...

Meta has been chasing it for years. So has the rest of big tech. But consumers still aren't buying AR or VR headsets.

Kirin Sinha has a powerful vision for the future of augmented reality—and it’s almost here.