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Inside this Aussie-style yogurt brand’s AI-analyzed blind taste test Noosa Yoghurt let food reviewers' facial expressions ‘speak for themselves’ in its Operation Taste Test campaign.

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CEOs from FleishmanHillard, Weber Shandwick, Edelman and other agencies talk about their plans to create 'real opportunities for leadership.' ...

With large-scale M&A at record highs and scrutiny rising in equal measure, the gap between financial strategy and communications strategy is where transactions go wrong. Closing it will require a ...

A PR agency has been appointed to handle comms for the upcoming U.K. tour of Donald Trump’s former communications director, Anthony Scaramucci.

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McDonald’s can embrace the roast by renaming the burger or even take suggestions from consumers on what to change the menu item’s name to. McDonald’s can run an ad campaign showing other menu items ...

“We’re going to ask Dunkin’ Donuts and Starbucks, ‘Show us the safety data that show that it’s OK for a teenage girl to drink ...

Gen Z grew up on recommendation engines. Spotify queued up the next song on our playlist while TikTok’s algorithm fed us content catered to preferences we didn’t even know we had. It should come as no ...