Data is critical for marketers looking to personalize their strategies at the local level. Panels and surveys can provide ...

Effective cross-media ad strategies can help marketers navigate today’s dynamic advertising landscape. But these strategies ...

According to Gracenote, 80% of marketers still use performance-oriented targeting tactics despite citing brand awareness as ...

Nielsen DMA® insights are a key component of a data-driven advertising ecosystem and are extensively used throughout the ...

Beyond the top three, shares for NBCUniversal and Paramount remained even with July, finishing with 7.6% and 7.1%*, ...

Consumers are more than age and gender. Learn how to unlock deeper insights with our webinar.

Netflix Owns 8 of July’s Top 10 Streaming Titles with ‘Squid Game’ at #1 with 5.4B Minutes; Peacock’s ‘Love Island USA’ Ranks #2 with 5.3B Minutes ‘ABC World News Tonight’ Takes 19 of 20 Top Broadcast ...

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TV Viewing trends in the U.S. Navigate the TV landscape with precision. Examine audience viewing behaviors across key TV delivery platforms in a monthly macroanalysis.

Discover how Nielsen can help.

To help political advertisers understand the impact of local TV to their media plans, Nielsen studied how… ...