AI use in marketing and sales is widespread, but only 17% of professionals have received role-specific training.

The combination of difficult-to-find company phone numbers and AI Overviews in search results can lead customers into ...

Alibaba International has turned Accio into an AI trade assistant that takes products from concept to supplier in minutes, ...

StudyPro – the tool you’ll want to keep using StudyPro isn’t pretending to be a lifestyle assistant, but was built from the ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With the rapidly evolving world of digital marketing, firms are ...

The TikTok updated AI tools let brands create influencer-style videos using avatars that model products and mimic creators — no filming or human talent needed.

As digital marketing navigates tighter budgets, evolving AI integration, and shifting consumer expectations, 2025 presents both challenges and opportunities. Brandwatch’s recent report highlights key ...

Gartner’s annual CMO spend survey reveals 2024 average budgets have fallen by 15%, as CMOs pursue growth in the ‘era of less’.

Thales recently released its 2024 Imperva Bad Bot Report, highlighting how bad bots are taking over the internet traffic in 2024.

A third of global consumer brands have no social commerce strategy in place despite the growing importance of social shopping platforms.

WhatsApp ads rollout begins globally with Status ads and paid channels. Meta ends 11-year ad-free messaging experience for 3 billion users worldwide.

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. With ad spend growth slowing to 5.3%, new research reveals an emerging ...