Previsible said Google leads AI discovery, while ChatGPT accounts for 92.4% of measurable standalone LLM referral traffic.

DRESSX’s 2026 study links AI try-on ecommerce conversion to higher purchase rates, retention, and repeat engagement.

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AI use is growing in performance marketing, but poor attribution, broken tracking, and inconsistent partner data can weaken ...

Every channel in your plan quietly forces a trade-off. Search and social are easy to target and measure, so they win the budget, but they do their best work at the bottom of the funnel, right before ...

Average marketing budgets have fallen to 7.7% of overall company revenue, down from 9.1% in 2023, according to a Gartner survey of 395 CMOs and marketing leaders. This is according to the annual ...

An overwhelming 91% of people say they see too many ads on social media, according to a survey conducted by online marketplace vendor Capterra on 499 regular UK online shoppers. In response to social ...

For many marketing teams, change does not happen overnight. Campaigns that once delivered steady results began to feel less predictable, especially when trying to reach Gen Z audiences. Channels that ...

Consumer brands are starting to treat artificial intelligence as part of everyday marketing and product development rather than an experimental tool. At The Coca-Cola Company, executives say digital ...

Alibaba International has introduced an AI agent for global trade built on its Accio B2B search engine. Called Accio Agent, the new tool comes after Accio passed two million users and shifts the ...

89% of social media users believe it is damaging their mental health, according to a study by The Cybersmile Foundation. The organisation recently unveiled Digital Wellbeing 2022 – its second ...

Augmented reality (AR) technology company, Banuba, is changing the way people present themselves, but not in any traditional sense. The company now offers “virtual try-on technology to online stores,” ...