This article explores how agencies can communicate their value to clients by reframing AI as a tool that complements strategy ...

Marketers say AI is having the most impact on their email programs through the use of tools for generating content, according ...

Artificial Intelligence - Catch up on select AI news and developments from the past week or so. Stay in the know.

Measurement & Analytics - This infographic explores how a measurement paradox leads marketers to wrongly attribute sales and ...

Learn how to generate brand gravity and sustain visibility to attract and engage B2B buyers and buying groups across modern ...

Branding - Which major brands are people most likely to recommend to others? To find out, researchers surveyed more than a ...

Measurement & Analytics - Organizations that have high confidence in their data are more likely to monitor data consistency, ...

Explore how creative teams can thrive by blending human storytelling, insight-driven strategy, and AI collaboration to build ...

AI integration, small communities, authentic influencers, Sales-Marketing alignment, and first-party data—that are reshaping ...

Social Media Marketing - Advertisers looking to stay ahead on social media should keep a close watch on these five trends.

CFOs expect proof of impact. Learn how to build ROI-driven marketing campaign models that align with financial metrics and ...

The 12th Annual B2B Content Marketing Benchmarks, Budgets, and Trends report highlights how B2B brands are waking up to the power of content marketing.